Continuing Twelve’s relationship with Sainsbury’s, we have worked closely with the Format and Space team to deliver a stunning store which represents another leap in the development of the brand experience. The store has several new departments which have been redesigned, notably Produce and Sound & Vision. The store sees a huge change in the integration of Sainsbury’s new Brand expression, which comes to life with a new look and feel for most of the instore communication and navigation, giving a softer, more human feel to the environment.