Thursday, 23rd February 2012

Food Travel Experts

Project overview

SSP, the Food Travel Experts asked us to help them present their portfolio of bars and restaurants in an engaging, consistent and coherent way, a format they could use for future new business meetings without it feeling like a sales pitch. We wanted to hero their immense library of great images as well as tell a simple story about the brand.

This was achieved through creating a large format brochure, which allowed the work to be displayed in an impactful way. The layouts were kept very simple to help the reader focus on the projects, and colours were picked from lead images on each spread to ensure interest and pace was maintained. The book was bound using a simple elasticated cord, to give the impression that it was edited and updated regularly, with the right hand edge untrimmed to display a flash of colours from the inner pages. The book is transported and presented in a bespoke printed tote bag.